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The Hustle

Australian strongman Troy Conley-Magnusson spun a 99.2k-pound Ferris wheel around with his bare hands this week in just under 17 minutes. Not bad. But is Troy emotionally strong? Also yes: He dedicated the feat to a late 11-year-old friend and used the platform to raise funds for a children’s charity.

In today’s email:

  • This food is stellar: Step into the Space Culinary Lab
  • Thinking outside the boxes: People aren’t moving for new jobs like they used to
  • Weekend Reads: Get yourself cozy for a hyperlink mosey
  • Around the Web: A helpful friend, new in climate tech, how to make fairy butter, and more internet finds
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The big idea
in space

How to barbecue in outer space

In space, no one can hear you “mmm” — over your algae snacks, that is.

As part of the Deep Space Food Challenge — a competition hosted by NASA, the Canadian Space Agency, and the Methuselah Foundation to imagine cuisine for long space missions — future-focused design firm Nonfiction built a Space Culinary Lab.

The California-based company considered not just the challenges of space — no gravity, limited room — but the pleasure we derive from eating.

“Food is more than just shoving nutrients down someone’s throat,” Phnam Bagley, founding partner and creative director, told The Hustle. “You can have the best, most functional food in the world, but if people don’t want to eat it, they won’t eat it.”

The Space Culinary Lab…

… is the size of a large fridge. It has four components:

  • An aeroponic microgreens garden. It floods seed pods with nutrients and water — and tending it potentially improves mental health.
  • The algae snack system turns ultra-nutritious algae into tasty snacks that can be customized with nuts, spices, and more.
  • A creaming machine, to emulsify mess-free smoothies, sauces, and foamy coffee drinks. “Starbucks [isn’t] popular because they serve you black sad coffee; it’s because there’s this whole variety of textures and flavors,” Bagley said.
  • The space BBQ. Proteins are marinated in a carbohydrate solution (e.g., soy sauce, maple syrup), then a laser draws grill marks on them. The heat produces caramelization without an open flame.

Why these things?

Astronauts face radiation, isolation, and muscle mass and bone density loss, among other challenges. The first astronauts to reach Mars must remain mentally and physically fit while conserving resources and bringing everything they’ll need with them.

Bagley advocates for “bringing our human nature to these extreme environments” — the ritual of morning coffee, the agency to flavor food to our preferences.

Not only that, success out there bodes well down here.

“One thing about space that I’ve really believed since I was a little girl is that it’s an accelerator of innovation,” she said. “If you know how to solve for extreme environments, then you’ll be able to help people on Earth with very limited resources.”

For more: Listen to Bagley’s TED Talk here.

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eyeball wearing a hat

Sure to be an ongoing issue: A Texas A&M-Commerce professor attempted to fail several students after ChatGPT claimed credit for their papers. The problem? ChatGPT isn’t designed to identify AI-generated content. The university is now investigating.


TodAI in AI: ChatGPT now has a free iOS app. OpenAI says the app will expand to people outside of the US and Android users in the weeks ahead.

Montana has banned TikTok, penalizing app stores $10k/day if they allow users to download it as of 2024. However, TikTok, legal experts, and the ACLU agree that the ban violates free speech.

Social security: The Supreme Court said “no thanks” to weighing in on social media companies’ existing liability shield, meaning platforms like Facebook and YouTube still can’t be held liable for their users’ posts.

Bacta the drawing board: Disney World’s Star Wars: Galactic Starcruiser hotel will close this fall. The immersive experience, which costs ~$3k/night for a family of four, only opened last March.

How cinematic: BMW’s The Icon is not a car, but a fully electric boat that comes with its own soundtrack scored by Hans Zimmer.

Deutsche Bank didn’t admit wrongdoing, but will pay $75m to dozens of accusers to settle claims that it knowingly facilitated Jeffrey Epstein’s sex-trafficking ring.

Up in smoke: Workplace drug screenings positive for marijuana hit a 25-year, uh, high. US employees getting bong for their buck went up, with 4.3% of tests coming back positive — let’s assume it was actually 4.20%, though.

Eyes agoggle: We’ll save you a gasp ahead of next month’s unveiling of Apple’s new mixed-reality headset — the device is expected to retail for $3k, 3x the price of Meta’s Quest Pro competitor.

Macaroni and freeze: Kraft Heinz launched a mac attack on the freezer aisle, debuting a frozen version of its iconic meal with a prep time that’ll really blow your noodle: six minutes.

Striking out: Will the ongoing writer’s strike impact marketers the same way Hollywood’s last strike did? Probably not.

You up? If you want to keep your old Google accounts, log in. The tech giant will purge personal accounts that haven’t been touched in two years to avoid security risks.

job seekers relocating over time
Olivia Heller

Settling for settling? Job seekers’ relocation reluctance breaks records

For a nation full of aspiring movers and shakers, we sure don’t seem to be interested in a whole lotta moving.

Just take a look at the latest stay-tistics from business coaching firm Challenger, Gray & Christmas’ recent quarterly survey:

  • In Q1, just 1.6% of US job seekers relocated for new jobs, the lowest level on record.

For reference, between 1986 and 1997, almost one in three job seekers (~29%) relocated for roles. As recently as Q4 of last year, 3.7% made a move. Throughout 2020, 5% did. Prior to the pandemic: 6.8%.

Why they’re going nowhere fast

Two words: Housing and WiFi. Rising interest rates have made relocating an unattractive option, and fewer companies are requiring employees to be in the office full time.

Heck, forget leaving town, it’s hard enough getting people to leave their couches:

  • For the first time since the pandemic started, average occupancy rates at city offices surpassed 50% in January… but have stayed put since.
  • Kastle Systems, which monitors office key fobs, found that less than half of workers across 10 of the largest US cities made it into the office in the week ending May 10.

BTW: Just one person working from home can have a downstream effect on a local economy, per WFH Research. In New York, local businesses are estimated to lose $4.6k annually per remote employee.

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Free Resource

5 new brain-training YouTube channels

Influence to Income / Jade Beason: How do brands and entrepreneurs turn reach into racks? Jade breaks down revenue streams, marketing strategy, and more.

Your Ultimate 2023 Social Media Guide / Modern Millie: That’s coach Millie, to you. Learn savvy social media skills from an influencer who’s cracked the code.

I Tried Entrepreneurship / Jensen Tung: Watch this DIY phenom experiment with different ventures and niches, explaining what sailed and what failed.

Learn Data Analytics / Sundas Khalid: The world needs more number-crunching ninjas. Google’s principal analytics lead is taking you to data-science school.

Let’s Grow Business & Finance / Oliur Online: Oliur breaks down the side hustles and finance insights that help him thrive in the Wild West of the internet.

Grow a better business. Check out our clever new creators. 🎥

HubSpot YouTube Network →
Weekend Reads

Welcome to Weekend Reads

In case you missed ‘em, here’s this week’s best…

  • Tweet: That feeling when your boss spends an hour on constructive criticism but finishes it off with, “Otherwise, you’re doing great!”
  • Story: Our deep dive into why Salvador Dalí is the most faked artist in the world, and how his legacy was thrown into disarray by an American investment myth.
  • Video: Like finding a needle in a stack of 2x4s, carpenters are hard to find. Watch this clip nailing down why America has so few.
  • Blog: Business doesn’t have to mean crunching numbers and tracking spreadsheets. With creative entrepreneurship, you can make a living doing what you love.
  • Chart: Extra virgin is getting extra pricey, but in the meantime, olive oil startup drama is stirring on LinkedIn.

🌑 On this day: In 1780, New England’s Dark Day plunged the colonies into a night-like darkness during the day. People and animals alike were rattled by what seemed to be a terrible omen, but was actually a Canadian wildfire.

🧚 How to: Make fairy butter, a popular treat in colonial America with a fascinating history rooted in folklore.

🌎 Blog: Climate tech is the next big thing. Here’s what you need to know.

🧠 That’s interesting: Almanac interviewed 5k+ business pros to develop “The Modern Work Method,” which focuses on “structured, transparent, and async-first collaboration.”

🐶 Aww: And now, a helpful friend.

  1. We set two alarms while waking up. One for the person we want to be, and one for the person we are. SOURCE

  2. Insurances are a form of gambling where you bet against yourself. SOURCE

  3. Pretending to be a mime is exactly the same as actually being a mime. SOURCE

  4. You can basically violate any culture’s cuisine by putting ketchup on it. SOURCE

  5. Dippin’ Dots has become the ice cream of the past. SOURCE

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Editing by: Ben “Garlic ’nauts” Berkley.

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