The $40m bet that made South Korea a food and cultural power

Inside South Korea’s decades-long gastrodiplomacy plan to get its food on the world’s menu.

Mark Dent • 2 days ago
Salvador Dalí

Why Salvador Dalí is the most faked artist in the world

Dalí’s legacy was thrown into disarray by an American myth: that art is an investment.

Mark Dent • May 12, 2023
Chris Matthews

The basketball journeyman who became a shooting coach to the stars

Many of the best shooters in the NBA, WNBA, and NCAA have hired Chris Matthews, a basketball entrepreneur.

Mark Dent • May 5, 2023

The secretary who helped uncover one of America’s strangest Ponzi schemes

Carpet cleaning, reputed mobsters, and a woman who refused to be fleeced.

Mark Dent • April 28, 2023

The developers who see dollar signs in abandoned downtowns

In today’s real estate market, finding a struggling office building that’s just right is like “a golden ticket.”

Alex Mayyasi • April 21, 2023

The economics of dating during high inflation

How much do people spend on dates? Where do they go? And how has inflation impacted dating life? The Hustle ran a survey to find out.

Mark Dent and Zachary Crockett • April 14, 2023

What old sitcoms reveal about America’s rising cost of housing

Living single with friends used to be a lot easier.

Mark Dent • March 25, 2023

Should we automate the CEO?

There has been a lot of buzz about how AI might eventually replace lower-rank workers. But why not start with the highest-paid corporate executives?

Zachary Crockett • March 11, 2023

Why some travelers fly across the world without leaving the airport

“Mileage runs” allow hardcore travelers to maintain elite status. Are they worth it?

Mark Dent • March 3, 2023

How the inventor of the troll doll missed out on a fortune

Trolls were one of the hottest toys of the 20th century — twice. But the original inventor only made a sliver of the proceeds.

Zachary Crockett • February 11, 2023

The Manhattan high-rise that shrunk itself down

In 1986, a New York zoning activist made a startling discovery: A newly constructed building was over a dozen floors too high. What followed was one of the strangest outcomes in the history of big-city housing.

Michael Waters • February 4, 2023

Why athletes (and some remote workers) owe a ‘jock tax’ wherever they go

Professional athletes owe major tax bills every time they work in another state. If you’re a remote employee, you might, too.

Mark Dent • January 28, 2023

What the hell are stock buybacks?

Major corporations are buying back their own stock at alarming rates. But whom does the practice really benefit?

Zachary Crockett • January 21, 2023

Why snow costs America a fortune every year

Snow is peaceful and calm when it falls, but it leads to billions of dollars in cascading costs.

Mark Dent • January 13, 2023

How two sisters monopolized the identical-twins business

The Ganz sisters built a thriving business around everything twins, triplets, and multiples.

Alex Mayyasi • January 6, 2023

The millionaire who lost it all and became a castaway

When David Glasheen lost his fortune in the 1980s stock crash, he packed a small suitcase and moved to a remote island. He’s been there ever since.

Zachary Crockett • December 17, 2022

The sneaky economics of Ticketmaster

Ticketmaster’s maligned fees and customer service issues are again under the microscope. Will American music fans ever see anything better?

Mark Dent • December 10, 2022

The quiet disappearance of the safe deposit box

Once revered as the safest way to store physical valuables, safe deposit boxes are now being phased out by major banks. The move is already starting to backfire.

Michael Waters • December 2, 2022

Can you get sued for using a meme?

In recent years, the subjects and photographers behind some of the internet’s most popular memes have taken legal action to protect their work from nefarious actors.

Zachary Crockett • November 19, 2022

How America’s top real estate agent sells 16 homes every day

A typical agent in the US closes on 10 homes in a year. One record-setting agent in Texas does better than that nearly every day.

Mark Dent • November 11, 2022

The fight to build more public bathrooms in America

Today’s cities are almost completely devoid of public toilets. An unfolding movement is trying to change that.

Michael Waters • November 4, 2022

The strange business history of the Ouija board

How an entrepreneur merged spiritualism and capitalism to create a multimillion-dollar brand.

Juliet Bennett Rylah • October 28, 2022

How nuns got squeezed out of the communion wafer business

Altar bread was once made by hundreds of communities of nuns across the US. Now, a for-profit company controls nearly the entire market.

Mark Dent • October 14, 2022

The economics of Costco rotisserie chicken

Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost.

Zachary Crockett • October 8, 2022

The banker who caused the 1929 stock crash 

At the outset of the Depression, Charles Mitchell was the most wanted banker in America. Today, his name’s largely been forgotten.

Mark Dent • September 30, 2022

How one of America’s last piano manufacturers stays alive

Piano-building was once one of the country’s largest industries. Today, only two companies remain in business.

Zachary Crockett • September 24, 2022

The family that built a ballpark nachos monopoly

Anytime you order nachos at a sporting event, there’s a good chance they came from a molten-cheese empire in San Antonio, Texas.

Mark Dent • September 16, 2022

The small town that saved its only grocery store — by buying it

Across rural America, independent grocery stores are shuttering. To keep its only store from joining the trend, one small town in Kansas got creative.

Michael Waters • September 10, 2022

What happens when your brand is co-opted by extremists?

Fringe groups have glommed onto brands like Pit Viper, Dr. Martens, and Fred Perry. Can a brand reclaim its identity from unwanted customers?

Selina Lee • August 26, 2022

The architect who became the king of bank robberies

George Leonidas Leslie orchestrated an estimated 80% of all bank robberies in the US in the late 1800s — a total haul worth millions — all while living a strange double life.

Zachary Crockett • August 19, 2022

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